When the Kony 2012 video hit the internet in March, it triggered two significant responses. One was the staggering number of people, 50-100 millions, who watched it within days. To achieve this feat, the makers of the video employed a simple narrative told by children, one a victim who was pleading for help and the other was the son of the producer, who, in spite of his young age was shown identifying the bad man. The message was simple, “if this small boy can identify evil, why can’t the rest of the
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